ClarusPlus
Opening the Web for Everyone
ClarusPlus helps businesses make their websites more accessible in minutes. Together, we created a brand that transforms accessibility from a legal obligation into a visible business advantage.
Fake Agency partnered with ClarusPlus to develop the strategy, identity, messaging, website, and launch communication for a platform built to make digital accessibility simple.
The Challenge
Digital accessibility has become a business priority. Yet many companies still see it as complicated, expensive, or purely compliance driven.
Most accessibility solutions communicate in one of two ways:
Highly technical and difficult to understand
Legal and fear based
ClarusPlus needed a brand that felt approachable, trustworthy, and easy to adopt.
The goal was to build a brand that:
Makes accessibility simple to understand
Builds trust without relying on legal jargon
Shows immediate value for businesses and users alike
What We Created
Brand strategy and positioning
Visual identity
Messaging and tone of voice
Website design and UX
Product communication
Launch assets and marketing materials
Brand guidelines
The Result
ClarusPlus launched with a brand that makes accessibility feel approachable instead of overwhelming.
The platform now communicates a clear promise: helping companies create more accessible digital experiences quickly and confidently.
Clear and differentiated positioning
Strong visual identity
Simple, human messaging
A scalable brand ready for growth
The result is a brand that helps businesses see accessibility not only as compliance, but as an opportunity to improve experiences for everyone.
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