BenFit
Making high Protein everyday food mainstream
Our Approach
We positioned BenFit as a smart everyday choice rather than a specialist product. The focus shifted from extreme performance to quiet confidence. High protein became a benefit, not the entire personality of the brand.
We built the brand around clarity and simplicity. From naming and messaging to visual language and packaging, everything was designed to be instantly understandable at shelf level. The goal was to remove friction and make the better choice feel effortless.
What we did
- Brand strategy and positioning
- Visual identity and design system
- Packaging design for bread and pasta ranges
- Tone of voice and key messaging
- Guidelines for retail and digital use
The Result
BenFit launched with a clean, confident identity that stands out through restraint. The brand communicates nutritional value without shouting, and quality without feeling exclusive. On shelf, BenFit is easy to recognize and easy to understand. Online, the brand feels consistent, calm, and trustworthy.
Impact
- Clear differentiation in a noisy protein category
- Strong shelf clarity and fast product recognition
- A scalable brand system for future product extensions
New Business?